During tough economic times, Entrepreneurs often focus on expense reduction programs. While this is necessary, have you thought about expense avoidance?

Expense reduction programs focus on reducing a certain percent of the total amount. How about starting with the question whether the expense is necessary at all?

Expense avoidance reviews start with a "zero-base" and systematically determine if expenses are necessary in the first place.

Complementing expense avoidance analyses with reduction programs might yield optimal results for Entrepreneurs.