One often hears the phrase "put yourself in the other person's shoes." It is used when you are being encouraged to understand a situation from the perspective of someone else.

This can be useful advice for making important decisions. Generally one argues their own viewpoint well when a certain decision has to be made. However, in order to make the best decision, Entrepreneurs should consider arguing the viewpoint other than their own.

Making the arguments for a case different from their own allows the Entrepreneur to clearly see all sides of an important decision. Arriving at a decision after considering all viewpoints is best when one makes all the arguments as if they are their own.